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Unlocking Potential With Smarter Data
Unlocking Potential With Smarter Data
Unlocking Potential With Smarter Data

Miss the Building GTN Excellence webinar? Download the replay
Bridging Gross to Net & Demand Forecasting with Novo Nordisk
Discover how a leading pharmaceutical company is leveraging an EPM platform to navigate the complexities of Gross to Net (GTN) and Demand Forecasting

Bridging Gross to Net & Demand Forecasting: A Connected Planning Journey with Bob Lucchesi of Novo Nordisk
May 14 at 12:00 pm ET
Aligning Demand Forecasting with the complexities of Gross to Net (GTN) Forecasting is no easy task—especially without the right technology. Pharmaceutical manufacturers often face fragmented processes, siloed data, and forecast accuracy challenges that impact strategic decision-making.
In this webinar, Bob Lucchesi, Director of GTN Forecasting at Novo Nordisk, will discuss the rationale behind selecting an EPM platform to meet the needs of a diverse product portfolio. Learn about the common obstacles to watch out for, the benefits of improved forecasting precision, and strategies for building a scalable approach to integrate GTN and Demand Forecasting into a unified platform.
Join us as we discuss:
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Industry Challenges: Common GTN and Demand Forecasting challenges faced by pharmaceutical manufacturers
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Why Solve Now? The critical need for flexibility to adapt and respond effectively to increasing market complexities and evolving government regulations
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EPM Benefits: Reasons for choosing an Enterprise Performance Management (EPM) platform and the factors influencing that decision
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Embracing the Change: Strategies for supporting an EPM platform to drive adoption and maximize value
This session is a must-attend for commercial access and finance teams looking to integrate GTN and Demand Forecasting into a single, connected ecosystem. Gain firsthand insights from Bob Lucchesi on how to unlock efficiencies, enhance forecast accuracy, and optimize revenue management.
Note: Registration is for industry professionals only.
Webinar:

Speakers

Bob Lucchesi
Director of GTN Forecasting at Novo Nordisk

Mike McCarthy
As a Partner at Pharosity, Mike is a seasoned consultant with 30 years of experience across the commercial functions of Life Science Manufacturers.
In addition to his subject matter Gross to Net expertise and surrounding processes, Mike brings decades of experience helping manufacturers architect solutions to effectively meet their needs in the area of Contracting and Pricing. Mike's areas of focus include the automation and processes related to Demand Forecasting, Gross to Net Forecasting, Accruals Management, and Pre-Deal and Post-Deal Analytics.

Tara Rockers
As the Life Sciences Leader at Twelve, Tara brings over a decade of consulting experience, with 7 years dedicated to Enterprise Performance Management (EPM) tools and 5 years focused on Life Science customers.
She excels at crafting strategic, Connected Planning roadmaps tailored to meet the unique needs of Pharmaceutical, Biotechnology, Medical Technology, and Medical Device clients. Tara not only oversees Twelve's Life Sciences portfolio but also drives client success by capturing impactful success stories and leading initiatives to foster customer advancement.