Volume planning for CPG companies is challenging and even more so when new items are involved.

 

Multiple stakeholders with siloed communication and processes, lack of historical data, and the uncertainty of consumer reaction all conspire to make innovative planning an extremely difficult process. By providing a connected volume and innovation planning solution, CPGs can ensure that planners can create the optimal plan to increase new item launch success rates.

 

This eBook provides invaluable insights and strategies to help CPG companies achieve optimal volume planning and increase the success rates of new item launches.