Volume Planning & TPM Value Stream
For over 30 years, CPG companies have been attempting to leverage technology to drive efficiency and effectiveness in their trade promotion processes. The results have been less than successful: key KPIs such as promotion ROI or out-of-stock rates during promotional periods have remained unchanged or in many cases worsened.
Even more troubling, investments in point solutions have failed, with many CPG companies still relying on Excel as their primary TPM solution. Through the power of Anaplan’s connected planning approach, we are delivering a next-generation TPM solution that is integrated into the strategic volume planning process that ensures sales and trade marketers can plan and manage the optimal investment of their trade dollars.
Break Free From Excel-Based
TradePromotion Planning
The CPG Volume Planning and TPM solution allow for trade promotion planning activities to take place in a familiar yet scalable and secure platform. All aspects of the trade promotion life-cycle can be managed, reducing manual processes and allowing key account managers to focus their time on value-add activities and to drive increased promotional ROI.
CPG Volume Planning & Trade Promotion Management
Unlocked the secrets to optimizing your Volume Planning and Trade Promotion Management with Anaplan. It's time to say farewell to chaos and hello to collaboration, streamlined analytics, real-time visibility, flexibility, and user-friendly empowerment.
Let Anaplan be your secret weapon on the path to conquering the market. Get ready for accurate forecasts, optimized promotions, and business success like never before. Your journey starts now!
Solution Benefits
Ability to support the best practice trade promotion closed-loop process
Ability to support both current and future capabilities regardless of the process maturity of the enterprise via highly configurable user experience
Supports both Tops-down and Bottoms-up planning process
Supports management of promotions across both direct and indirect distribution channels
Promotion planning includes graphical calendar visualizations and what-if scenario planning
Ability to incorporate sophisticated lift models for incremental volume forecasting
Comprehensive Post Event Analytic capabilities
CPG Customer Stories
$13bn Global Consumer Packaged Goods Company
Use Case: Trade Promotion Management
Challenge
Manual, Excel-based Trade Promotion Planning was time-consuming and difficult to connect to the rest of the business (e.g. sales, finance, and supply chain)
Approach
Trade Promotion Management solution that integrates shipment and POS data for direct and indirect customers to provide complete visibility of trade promotion plans and forecasts
Outcome/Benefit
Improved sales forecast accuracy integration of sales plans and market intelligence into the financial planning process
$1.5bn Perishable consumer Packaged Goods Company
Use Case: Demand Planning
Challenge
The complex Supply Chain of perishable products made Excel-based planning difficult and time-consuming. Additionally, Excel could not provide the granular, real-time capabilities to manage the intricacies of the business
Approach
Comprehensive planning solution including packaging MRP, raw material demand, supply outlook, sales outlook, S&OP long and short term, forecast accuracy reports, SKU level planning, and operational planning
Outcome/Benefit
Transformation from static to "real-time" planning at granular SKU level
Ability to adjust and react to changing market conditions to increase sell-through
$10bn Leading Wine Company in the U.S. Wine Industry & Select Global Markets
Use Case: Innovation Planning
Challenge
Multiple stakeholders with siloed communication and processes, lack of historical data and the uncertainty of consumer demand made new item planning time-consuming and inaccurate
Approach
New Item Planner that allows all steakholders access to real-time information to ensure that Financial and Sales are aligned
Volume plans associated with new item launches are accurate and timely
Outcome/Benefit
Increased planning accuracy by incorporating customer development team input for innovative products at retail level
Improved new item planning efficiency and consistency
Expanded ability to get shelf placement at retail
