CPG Volume Planning & Trade Promotion Management

Volume Planning & TPM Value Stream

For over 30 years, CPG companies have been attempting to leverage technology to drive efficiency and effectiveness in their trade promotion processes. The results have been less than successful: key KPIs such as promotion ROI or out-of-stock rates during promotional periods have remained unchanged or in many cases worsened.

 

Even more troubling, investments in point solutions have failed, with many CPG companies still relying on Excel as their primary TPM solution. Through the power of Anaplan’s connected planning approach, we are delivering a next-generation TPM solution that is integrated into the strategic volume planning process that ensures sales and trade marketers can plan and manage the optimal investment of their trade dollars.

trade promotion management
 

Break Free From Excel-Based Trade
Promotion Planning

The CPG Volume Planning and TPM solution allow for trade promotion planning activities to take place in a familiar yet scalable and secure platform. All aspects of the trade promotion life-cycle can be managed, reducing manual processes and allowing key account managers to focus their time on value-add activities and to drive increased promotional ROI. 

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Ability to support the best practice trade promotion closed-loop process 

 

Ability to support both current and future capabilities regardless of the process maturity of the enterprise via highly configurable user experience

 

Supports both Tops-down and Bottoms-up planning process

 

Supports management of promotions across both direct and indirect distribution channels

 

Promotion planning includes graphical calendar visualizations and what-if scenario planning

 

Ability to incorporate sophisticated lift models for incremental volume forecasting

 

Comprehensive Post Event Analytic capabilities

cpg trade promotion management solution

Solution Benefits

Volume Planning & TPM Demo

volume planning and trade promotion management anaplan model demo
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Break free from Excel-based Trade Promotion Planning! 

consumer packaged goods, cpg trade promotion management solution

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Learn how Anaplan’s connected planning approach ensures sales and trade marketers can plan and manage the optimal investment of their trade dollars. 
There is a way out of the 3- 5 year cycle of deploying a new TPM solution, watching it fail, and reverting to Excel. 
Read to learn about some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning