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White Paper

CPG Volume Planning &
Trade Promotion Management

For over 30 years, CPG companies have been attempting to leverage technology to drive efficiency and effectiveness in their trade promotion processes. The results have been less than successful: key KPIs such as promotion ROI or out-of-stock rates during promotional periods have remained unchanged or in many cases worsened.


Even more troubling, these investments in point solutions have failed, with many CPG companies still relying on Excel as their TPM solution. Through the power of Anaplan’s connected planning approach, we are delivering a next-generation TPM solution that is integrated into the strategic volume planning process that ensures sales and trade marketers can plan and manage the optimal investment of their trade dollars. 

Download the CPG Volume Planning & TPM PDF to learn more!

Reach out to Jason Blinn ( or David McCarty ( with any questions.

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Discover how you can optimize your promotions with smarter data

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