Author: David McCarty, CPG Industry Expert
Anaplan is a cloud-based planning and performance management platform that is well-suited for Consumer Packaged Goods (CPG) companies and Trade Promotion Management (TPM). In this blog, we will explore some of the key reasons why Anaplan is a good fit for CPG companies and discuss the benefits of using it for Trade Promotion Management.
Consumer Packaged Goods Challenges
First, it's important to understand the unique challenges that CPG companies face. These companies often have complex supply chains, with multiple stakeholders and a large number of SKUs to manage. They must also manage volatile demand, fast-changing consumer preferences, and intense price competition. In this environment, it is critical to have a robust planning and performance management system in place to help make informed decisions and optimize operations.
What is Trade Promotion Management
Trade promotion is an important part of the CPG industry, as it involves the use of incentives and promotions to drive sales and build brand awareness. However, managing trade promotions can be a complex and time-consuming process, with many different stakeholders and variables to consider.
Anaplan can help Consumer Packaged Goods (CPG) companies streamline their Trade Promotion Management process by providing a single, centralized platform for planning and tracking promotions.
Anaplan’s TPM solution provides leading CPG companies with:
Collaboration and real-time visibility: Anaplan's platform is designed to be used by multiple stakeholders across an organization. This means that CPG companies can use Anaplan to bring together data from different sources and departments, and collaborate in real time to make informed decisions. No more sharing of spreadsheets that may not have the most up-to-date information and data.
Flexible modeling capabilities: Anaplan's platform allows users to build custom models that reflect the specific needs and processes of their organization. This means that CPG companies can use Anaplan to plan and forecast promotional demand, track and manage promotional spend, and optimize pricing and merchandising strategies, all in a single platform.
Scalability: Anaplan's platform is highly scalable, which means that it can grow and evolve as a company's needs change. This is particularly important for CPG companies, which often experience unexpected marketplace dynamics and need a planning and performance management system that can keep pace.
Develop and implement promotion plans: Anaplan's platform allows users to create promotion plans and budgets, and track progress against these plans. This helps CPG companies ensure that they are meeting their promotion goals and staying within budget.
Analyze promotion effectiveness: Anaplan's platform includes a range of analytics tools that allow CPG companies to analyze the effectiveness of their promotions. This includes the ability to track the impact of promotions on sales, margin, and other key metrics.
Collaborate with trade partners: Anaplan's platform is designed to be used by multiple stakeholders, which means that CPG companies can use it to collaborate with their trade partners and ensure that promotions are aligned with their business goals.
Anaplan is a powerful platform that is well-suited for Consumer Packaged Goods (CPG) companies and Trade Promotion Management. Its flexible modeling capabilities, real-time visibility, and scalability make it an ideal choice for companies looking to optimize their planning and performance management processes.
If you're a CPG company interested in improving your Trade Promotion Management, consider booking a discovery call with Twelve Consulting Group to learn more about our Trade Promotion Management solution. Our team of experts can help you understand how Anaplan can help streamline your trade promotion process, drive sales, and build brand awareness.
Don't wait – take the first step towards improving your Trade Promotion Management today by booking a discovery call with Twelve Consulting Group.